Roblox and Liverpool Football Club collaborate to launch exclusive in-game outfits and items

• Roblox users can now customise their avatars with the 2019/20 home kit
• Players can choose numbered and named shirts from the first team  

London/Liverpool, 17th July 2019: Roblox, a global online platform bringing more than 90 million people together through play, has collaborated with iconic British football team Liverpool FC (LFC) to bring players’ favourite footballers to life on the platform.

From today and for a limited time this summer, Roblox users the world over can represent their favourite Liverpool FC players on Roblox by decking out their in-game avatar in the club’s brand-new 2019/20 home kit. As well as featuring the club’s classic Liver Bird crest, there’s a shirt for 11 players from the LFC first team, with names and numbers on the back: players can choose from the likes of the world-beating Mo Salah to last season’s breakout star Divock Origi.

Today’s global launch comes hot on the heels of Liverpool’s 2018/19 Champions League win, which saw the Reds lift the European Cup for the sixth time. The club is currently embarking on a pre-season USA tour, which will see Liverpool FC play iconic American baseball sports venues like Fenway Park and Yankee Stadium, as well as Notre Dame University’s football stadium.

“We couldn’t be happier to bring Liverpool FC’s incredible legacy and winning spirit to Roblox, as we both share a strong respect for our community of players and fans,” said Craig Donato, chief business officer at Roblox. “The Roblox community will jump at the chance to show their support for one of the world’s most storied football clubs and step into the shoes of their favorite Liverpool FC player.”

Drew Crisp, Senior Vice President, Digital, Media and Marketing, Liverpool FC, said: “As we get ready to kick-start the new season, we’re excited to be teaming up with Roblox to inspire our younger fans, bring them closer to the world of football and connect with Liverpool FC through the power of games and play. This is a great opportunity for young fans to show their support during our pre-season tour in the USA and play in any of the Roblox games as one of their favourite LFC players.”

In addition to the avatar outfits, which are available for free, an exclusive virtual scarf with the “You’ll Never Walk Alone” motto will also be granted to Liverpool FC’s junior members via a code that can be redeemed at https://www.roblox.com/promocodes.

The Liverpool FC exclusive avatar bundles are now live on the Roblox platform and are free to download until July 26, 2019. Players who have selected their LFC jersey for their avatar before Friday 26 July will get to keep it once this date has passed.

For more information and to download the new kits please visit https://www.roblox.com/liverpoolfc.

-ENDS-

About Roblox

Roblox’s mission is to bring the world together through play. Every month, more than 90 million people around the world have fun with friends as they explore millions of immersive digital experiences. All of these experiences are built by the Roblox community, made up of over two million creators. We believe in building a safe, civil, and diverse community—one that inspires and fosters creativity and positive relationships between people around the world. For more information, please visit https://corporate.roblox.com.

About Liverpool FC

• Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 18 League Titles, seven FA Cups, eight League Cups, six European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields.
• As a socially responsible Club, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation, which aims to create life changing opportunities for children and young people in Merseyside and beyond, and the Red Neighbours programme, which creates events and experiences specifically aimed at improving the lives of those living in and around the Anfield area (L4, L5 and L6).
• Liverpool FC is a global brand and works with leading edge commercial partners around the world providing unparalleled commercial opportunities.

Notes to editors:

Jersey links:

• Get Alisson Becker’s Jersey [Link]
• Get Virgil van Dijk’s Jersey [Link]
• Get James Milner’s Jersey [Link]
• Get Naby Keita’s Jersey [Link]
• Get Roberto Firmino’s Jersey [Link]
• Get Sadio Mane’s Jersey [Link]
• Get Mohamed Salah’s Jersey [Link]
• Get Joe Gomez’s Jersey [Link]
• Get Xherdan Shaquiri’s Jersey [Link]
• Get Divock Origi’s Jersey [Link]
• Get Joel Matip’s Jersey [Link]

FOR MORE INFORMATION CONTACT:

Roblox Corporation/Brian Jaquet
bjaquet@roblox.com

North America
The Hatch Agency
roblox@thehatchagency.com

Europe
Sepia Communications
roblox@sepiacommunications.com

or

Liverpool FC PR Office
+44 151 432 5686,
PR-Department@liverpoolfc.com